According to an article in this week’s Destin Log, a “normal” Realtor in Florida had 10 sales transactions in 2010. Additionally, the article states that only 60% of Florida Realtors have a website and only 10% have a blog, yet 40% use social media.
So what is normal really? Based on the extremely high percentage of Florida agents that work part-time, an average of 10 transactions per agent sounds rather optimistic. Large companies throughout the state and even in the local markets average 5 transactions per agent or less. Agents at RE/MAX Coastal Properties have typically averaged about three times the national average. Ed and Terri personally closed 99 transactions in 2010.
However, even more curious is the stat that 60% of Florida agents have a website. That means that 40% do not? All agents associated with RE/MAX Coastal have multiple websites. It is inconceivable that any agent in today’s market could survive without good internet presence.
Social media and blogs are relative newcomers in terms of real estate marketing, but there is no doubt that they are both here to stay. But regardless, in this rollercoaster of a ride that we call a real estate market, normal may just be a moving target for a while longer!